© Official Album Cover – ADELE & XL Recordings 2015
So the time has come for the arrival of Adele’s long awaited single, ‘Hello’. It seems the whole country went into stunned silence during last Sunday’s X Factor ad-break, when the hauntingly familiar voice of Adele beamed into our living rooms. No moving pictures, just a black screen with white text, and that voice! https://youtu.be/dfZCJDkck4Q
It was a very clever pr stunt by her management team as we all couldn’t wait for Friday to arrive when Adele appeared and unveiled the entire song on Nick Grimshaw’s Radio 1 Breakfast Show. https://youtu.be/1-D1ZTM5zdc (Check out the ‘Hello Off’ with Lionel Ritchie at 10 mins 40 seconds).
‘After 3 years of being away from music simply living life and being a Mum, ‘Hello’ is like a reintroduction of myself to the world. ‘Hello, it’s me’ is what you say when you call someone up. It’s what I’m going to say to everyone when I come back’. ‘My last record was a break-up record, …..this one I would call a make-up record. I’m making up with myself’.
The single is undeniably Adele. A similar formula to previous singles with simple keyboard, chilling vocal, ample space, and emotional lyrics. The song starts slowly with just keyboard and vocals, and builds during the first verse with a hint of background strings. The chorus sees the addition of the bass drum as the vocal melody increases, then before you know it you are being drawn back into the lilting journey of the second verse. It’s raw, honest and creeps up on the listener. It’s beautifully done, however, I wouldn’t say it was on a similar level as ‘Skyfall’, ‘Someone Like You’ or Adele’s cover of the Cure’s ‘Lovesong’. However, it is fantastic to finally hear some new material and I look forward to the release of Adele’s 3rd album, ’25’, on November 20th.
As for the video, it’s slightly confusing as it’s not supposed to be a break-up record, but that’s what the video seems to suggest. However, the flip-top mobile phone is a nostalgic touch and the sepia tone is beautifully atmospheric. Adele of course looks stunning with those to-die-for cheek bones and melt into, mesmerising eyes. For me, it’s a 6 out of 10.
© ADELE 2015
© XL Recordings 2015
© The Adele Logo, the Hello track name, the 25 Logo, the 25 Album Artwork, the Official Single Cover and the wide-scale full single image have all been used courtesy of the record labels and the artist. No Copyright Infringement Intended.